THE CLIENT, THE AGENCY AND THE CONTEXT.
In 2005 a new and unknown winery emerged in an unusual location for the wine trade. This was our beginning with the Bodega del Fin del Mundo (the Winery from the End of the World) and we were invited to advertise the launch of their brands to the competitive local wine market, and to the world.
FOCUS ON STRATEGY AND CREATIVITY.
With “La Patagonia” as the guiding axis for all our actions, our integrated work focused on the development of the brand’s mass media advertising strategy, operating from the positioning of each of its wine lines, involving creative development, production and media across the offline and online campaigns.
Over the last 12 years BDFM has positioned itself as one of the 10 most important and recognized wineries in the country, with very high levels of awareness. From being an unknown winery brand, to becoming a renowned player. Our integral work in creative strategy, production, media planning and buying has been one of the engines of this boom, maintaining key unique concepts that have earned it a place in Argentina.
Our most recent project was the development of a brand architecture manual for its different product lines, identifying its primary target audiences and its main voice within the context of BDFM’s winery brand.
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