THE CLIENT,
THE AGENCY
AND THE CONTEXT.
Following our development in Arizona, we developed several projects in Miami, USA. There, our focus on B2B Branding and Marketing led us to AUXIS, a small local management and IT consultancy, but with a strong presence in the Florida market, where it competes with renowned international brands, such as Accenture or Deloitte. We were invited to develop a new website, but we ended up providing them with a 100% integral communication approach.
FOCUS ON STRATEGY AND CREATIVITY.
From the “order” to create a new website, we detected the imperative need to upgrade the brand, its branding and its communications. Our pitch was not to present a new web design, but a new integral plan that would position the brand in its market as a level player. We therefore developed a new brand, a new identity system, new graphic and digital content, a new 100% responsive website, and commercial B2B marketing actions.
BRAND RESULTS.
Our integral re-branding of the Auxis brand and the development of the bases of its new Marketing plan culminated in a completely renewed brand, achieving strong Board-level acceptance and client approval.
