Following our development in Arizona, we developed several projects in Miami, USA. There, our focus on B2B Branding and Marketing led us to AUXIS, a small local management and IT consultancy, but with a strong presence in the Florida market, where it competes with renowned international brands, such as Accenture or Deloitte. We were invited to develop a new website, but we ended up providing them with a 100% integral communication approach.
From the “order” to create a new website, we detected the imperative need to upgrade the brand, its branding and its communications. Our pitch was not to present a new web design, but a new integral plan that would position the brand in its market as a level player. We therefore developed a new brand, a new identity system, new graphic and digital content, a new 100% responsive website, and commercial B2B marketing actions.
Our integral re-branding of the Auxis brand and the development of the bases of its new Marketing plan culminated in a completely renewed brand, achieving strong Board-level acceptance and client approval.