THE CLIENT,
THE AGENCY
AND THE CONTEXT.
Despegar is the leading company for purchasing flights, hotel and vacation packages in Latin America, and one of the leading advertisers in Argentina. In November 2017, we were convened for a creative pitch for the integral management of the brand’s creativity, and the good news was that we won! Today we are working on all their campaigns on TV, Radio and on specific actions in Digital media.
FOCUS ON STRATEGY AND CREATIVITY.
The online sales industry has a very RETAIL dynamic. That means a constant presence in media and the activation of weekly frequency campaigns, which led us to put together an in-house audiovisual production team, in addition to our usual Full-Media Creativity services. Today, we develop creative for Digital, TV and Radio every week.
BRAND RESULTS
Our first ever campaign for Despegar obtained the highest visualization and engagement rate in Digital in recent years! And the regular client feedback and evaluation of our work has been excellent. Currently, we are working on various creative and branding projects focused on providing the brand with a creative upgrade.
