Back in 2005 DONMARIO reached out to us and asked us to join them in a strong expansion of their business. Since then, we have been their agency working closely with their marketing team on the overall development of their brands and advertising strategies including B2B communications.
Our focus was on DonMario’s DNA as a national brand competing against the global agribusiness giants. From a seedbed of 40 people to a global company today with more than 700 employees, NSB worked to build a solid brand, not only in Argentina, but also in Brazil (where we created and launched BrasMax) and globally (where we built the GDM Seeds brand, the current holding company of Grupo DonMario).
There is no success story like this one for NSB: DonMario is currently the # 1 soybean seed company in Latin America, the # 4 brand in reputation in the agricultural business (behind brands that invest millions, such as Monsanto, Ford and Toyota) and one of the central players at regional and global level in the agricultural business. When we started it was an unknown brand; today it has high levels of awareness even in sectors not directly related to agriculture.