THE CLIENT,
THE AGENCY
AND THE CONTEXT.
SpringCM, a cloud-based file storage services brand based in Chicago USA, convened NSB / Keane (our agency in the USA from 2013 to 2016) to develop its new visual identity system and its B2B communication strategy in the competitive cloud file management and storage market.
FOCUS ON STRATEGY AND CREATIVITY.
After a rebranding process that included the design of a new brand and a completely renewed visual system, we continued working together with SpringCM in its Lead Generation and Branding communications, with a focus on the SalesForce customer segment, the main CRM in the United States. Our work demanded creativity and implementation at sector trade fairs and exhibitions (including DreamForce in San Francisco), Direct Marketing, Internal Communications, Email Marketing and Digital Display Campaigns.
BRAND RESULTS.
After our ReBranding was finished, SpringCM received more than U$S15M in Venture Capital new funding.
