Vittal called us in to launch a new promotional campaign for one of its health and medical emergency plans. In a highly competitive market with strong advertising pressure, we faced the challenge of relaunching the brand (branding effect) while obtaining positive results in calls, queries and sales (performance effect).
Based on the analysis of the category and the communication of Vittal’s main competitors, we suggested making a change in the brand’s advertising profile, avoiding the most commonly used stereotypes: the doctor, the patient and the informational tone. In successive integrated campaigns (TV, Digital, Radio and Point of Sale), starting with the renowned “Angel”, we’ve discovered a unique tone for Vittal, generating ads that stand out in their market for their conceptual and creative quality.
“Angel”, our first campaign for the brand was a complete success! It achieved a 180% increase in inbound calls with a similar level of media investment. In the following years and based on a comprehensive strategy, Vittal has consolidated its leadership as the most important Medical Emergency Services brand in Argentina, with high levels of awareness and an advertising profile clearly superior to its competitors. [Check out the Success Story available on our website]