Over 20 years partnering with top-tier brands and the region’s leading companies

We’re intentionally small to be the region’s most User-Friendly agency.

At NSB, our size is our main strength — it’s how we guarantee clients a premium service and a top senior team. We take a direct, no-nonsense approach to brands and their communication. That’s why we focus on delivering high creative impact, building salient brands that communicate efficiently.

Since 2003

Our story, in a few words

Founded in January 2003, we started with nothing but an old 2-kg VAIO laptop and a vision: to build a strategic, creative boutique able to compete with the industry giants.

Under the leadership of our two co-founders and a committed senior team, NSB has become one of the country’s leading branding and creative agencies. Since 2012 we’ve left our mark across LATAM and the U.S., delivering top-tier service.

After more than 20 years, our purpose remains intact: to be a boutique where clients and team members are proud to work, where we enjoy the process of building better brands, and where we create more effective communication to reach our clients’ goals.

Our values

Don’t talk crap

And that defines us.

We give it all

We give 100% on every project; we do what we love!

No detours

We focus on the strategic and creative actions that work; we don’t jump on every trend just for the sake of it.

We’re doers

We take initiative and execute decisively; otherwise it’s all “blah blah blah”, and we hate pointless talk.

Quality beats quantity

We prioritize excellence over volume: “little and good” beats “a lot and bad”.

Value over price

Investing in actions, teams and creative minds has a positive ROI. Cheap often ends up expensive.

Our values

Don’t talk crap

And that defines us.

We give it all

We give 100% on every project; we do what we love!

No detours

We focus on the strategic and creative actions that work; we don’t jump on every trend just for the sake of it.

We’re doers

We take initiative and execute decisively; otherwise it’s all “blah blah blah”, and we hate pointless talk.

Quality beats quantity

We prioritize excellence over volume: “little and good” beats “a lot and bad”.

Value over price

Investing in actions, teams and creative minds has a positive ROI. Cheap often ends up expensive.

A User-Friendly leadership

We’re a team of professionals specialized in Communication, Advertising, Creativity, Graphic & Digital Design, Economics and Sociology. But most importantly, we’re good people who enjoy working with clients who value teamwork between agency and brand.

Sabrina Ortega Marengo

Founder, CEO & General Director

Sabrina is an advertising professional, passionate about her craft and head of the Client Services & Media department. She studied Advertising, Business Administration (UBA, IAE) and Effective Communications (Di Tella). For 20+ years she has led end-to-end productions and media strategies for brands across segments.

Federico Soto Roland

Founder, Strategy, AI & Digital

Federico studied Economics (UNdMDP), Digital Marketing (U. de Belgrano), Business Management (U. Austral) and a thousand more subjects as a self-taught mind. An avid trend-hunter, recording & sound engineer, musician and music producer, and a writer on Marketing & Communication.

Maru Zucchi

Account Director

Maru holds an Advertising degree (UADE). Since 2005 she has been part of NSB’s leading team, responsible for end-to-end Project Management and Account Direction. Her positive, can-do spirit makes her the most loved person by clients and team alike, always ready to solve any urgency.

Carla Fascetti

Account Director

Carla holds an Advertising degree (Universidad del Salvador). She began in the Marketing dept. of MAPEI, a global coatings leader, then joined NSB as Account Executive. Her strong strategic vision and project-management skills quickly earned her a promotion to the agency’s Account Director.

Maxi Urrutia

Creative Director

Maxi is an Advertising Technician (UCA) and holds an Advertising degree (UAI). A multi-purpose creative by nature, musician and the friendliest guy in the universe. As NSB’s Creative Director, since 2008 he leads the creation of fully integrated campaigns — online and offline, B2B and B2C.

Andrea Silber

Business Director

Andrea Silber is Business Manager of our Miami office. With 15+ years in advertising, she began her career at NSB as Account Manager for The Coca-Cola Company South Latin Business Unit, projecting business growth across the region, including global projects from the U.S.

Valentino Soto Roland

Account Director

Valentino is passionate about the convergence of music, technology and branding — a specialist in entertainment- and culture-driven brands who blends strategy with his work as a DJ and electronic-music event producer.

Valeria

Diego

Agus

Romi

Herni

Macu

Euge

Mapi

Majo

Proudly part of MAGNET since 2014, we belong to a global network spanning more than 40 major cities to boost our services and deliver innovative solutions to our clients.

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LET’S GET FRIENDLY!

Combining AI-driven precision with over two decades of expertise, we engineer brand saliency and high-impact creative. Our mission is unwavering: to elevate your brand’s authentic value within a sea of commoditized offerings.