Roland

Context

ROLAND is a young contemporary apparel brand from Buenos Aires whose DNA combines timeless garments, specialty coffee and music.

Strategy

We were brought on for the comprehensive branding, the e-commerce strategy and the design of its flagship in Palermo SoHo. We created the “Timeless Clothing” concept and a minimalist site, communicated with campaigns on Facebook and Instagram.

Results

Its “Clothing. Coffee. Music” mix stands out among local brands, with strong growth online and in its physical store; in 2024 we developed a new store in Buenos Aires.