Coca-Cola 80 Years

Context

The Coca-Cola Company owns the most iconic beverage portfolio on the planet. After more than a decade of working together, it asked us to celebrate a shared anniversary across three countries with a single conceptual idea connected to the local look & feel of each.

Strategy

We developed the concept “Wishes for the Future” and pieces for every medium. With a tight budget and deadline, we produced a hero spot —filmed over two days in Buenos Aires, with actors, packaging and voiceovers per country— and an original musical piece by Negril Music Studio.

Results

We achieved a film quality worthy of campaigns with two or three times the investment. The first digital results were very positive: positive sentiment above 80% and engagement above the company average.