Despegar

Context

For several years (pre-pandemic) we created Despegar's Top Funnel campaigns aired on TV, Radio and Paid Digital.

Strategy

The first year we refreshed the brand and prepared the rebranding launched in 2019: a less cluttered, more refined identity, with new iconography for the different products.

Results

Our first campaign achieved the highest view-through and digital engagement rate in its recent history; we later activated a weekly campaign of more than 40 pieces, integrating creativity, audiovisual, radio, graphic and digital.