Coca-Cola Fresh Minds

Context

Fresh Minds is Coca-Cola's internship program in Latin America, designed to attract young professionals. Since 2022 NSB has led the development and execution of its internal and external communication at the regional level.

Strategy

We created a regional communication platform that evolved campaign after campaign and, in 2025, led the comprehensive redesign of the program's visual system, respecting Coca-Cola's global guidelines.

Results

Better recruitment results every year: in 2023 applications doubled and in 2024 reach multiplied fourfold, consolidating the employer brand across the entire region.