Cañapack

Context

LEDESMA entrusted us with the identity and launch of CAÑAPACK: a revolutionary line of sustainable packaging made from thermoformed sugarcane pulp, 100% eco-friendly.

Strategy

After analyzing market and audience, we developed a comprehensive strategy: visual identity, an intuitive, UX/UI-friendly website to showcase the full range, and graphic pieces with a fresh, youthful tone.

Results

A proposition that marks a firm step toward a greener future, with a positive impact on take-away food service and on the planet.