Kold Keto Food

Context

The keto category is growing but getting complicated: technical promises, dense messaging, little simplicity. In that context KOLD Keto Food was born with the ambition to make keto practical, everyday and possible.

Strategy

We created the naming “KOLD” —from the frozen format and a short, memorable sound— and positioned the brand as a specialist from practicality: keto without the fuss or unnecessary mystique, with a simple, functional modernity.

Results

A visual system that puts the quality of the ingredients and the differential of the frozen format front and center: a brand that doesn't over-explain, it solves.