Stine

Context

STINE SEED, the largest privately held seed company in the world, arrived in Argentina in 2017 and in 2020 chose NSB as its full-service agency to build a differentiating brand within the agribusiness market.

Strategy

We developed a brand-saliency strategy to break with the sector's traditional codes, creating a young, disruptive tone. That gave rise to campaigns like “La tenés clara,” “Ensojados,” “Sorprendidos por el Maíz” and “Listo el Pollo,” including the full creation and production of Stine's iconic Chick.

Results

We positioned STINE as one of the most relevant seed brands in the country, with an identity of its own and highly recognizable. We supported its growth with a new website and campaigns that strengthened its expansion across Argentina, Brazil, Uruguay and Paraguay.