Umango Minerals

Context

Umango Minerals, a mining project in La Rioja, needed a solid identity capable of communicating the asset's potential and its commitment to sustainability, transparency and its bond with the community.

Strategy

We dug into building the brand down to ground zero, resting on a key concept: connecting the value of the resource with a modern, responsible vision of mining.

Results

A new identity that positions Umango as a serious, committed mining player, with a narrative aligned to sustainability and responsible development.