Firefly

Context

Firefly Lighting, a U.S. outdoor-lighting company for high-end residential projects, had a brand that had fallen behind: it needed to look as good as the spaces it lit.

Strategy

We refreshed its identity and organized its digital presence to position it as a modern, trustworthy provider, with a scalable brand system of clear, flexible rules, coherent across all channels.

Results

We also developed a responsive WordPress site geared toward showcasing projects, highlighting before & after transformations and generating leads, with clear architecture, SEO criteria and scalable templates.